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Market Research

Market research is “the function that links the consumers, customers, and public to the marketer through information — information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process.Datascribe offers high end decision support research service to its clients. The service is offered in various fields and is presented at the best rates in the industry. Our team of professionals conducts an extensive market research to meet the requirement of the clients.

Some of our areas of expertise are:-

  • Research involving large sample size with process control
  • Long term research
  • Research with value adds
  • Service quality research outsourcing
  • Tracking studies
  • Usage of story boarding- Based on Fitch USA technique for which people are trained and have experience

Datascribe offers various research services in
Qualitative Research Services, which help in making our clients, understand the attitudes and behaviors of the buyers. Qualitative research assists clients in gathering information about human behavior and reasons for such behaviors. It investigates the why and how of decision-making procedures of the buyers.Over the years, we have acquired expertise in providing different types of qualitative research, which are as following :

Focus group discussion: We have team of qualified consultants & moderators who assists in delivering our quality services In-Depth interviews: Our team of interviewers uses their extensive knowledge for obtaining the exact information for the specified research In-Home-visits: We carry out in-home visits for the specific needs and use of the products in the natural settings.

Quantitative research is the most systematic method of scientific investigation. These quantitative research services help in measuring and estimating not only markets but also clients. MIC offer these services with respect to the objectives, time constraints and quality control issues.

Our quantitative research services consist of following methods

  • Face-to-Face Interviewing
  • Online & Postal Self-Completion Surveys
  • Telephone Interviewing

Datascribe also renders research services around:-

  • Face-to-Face Interviewing
  • Online & Postal Self-Completion Surveys
  • Telephone Interviewing
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