Building a test plan that works for every business process is a challenge as each works in a different way. However, if you look at the way businesses function its processes represent the miniature forms of broader machinery. Similar to the way the businesses are developed around a concept, processes also take form.
Performance testing comes when the product is already developed, and waits debugging. In other cases it may be just a step to assess the current performance of the business or website. So here we consider the product has passed through the stages of conceptualization, feasibility study, flowchart, and development. However, testing has to be carried out at every stage of development to ascertain whether the intended objective is achieved.
A website development team consists of web designer, developer, content development and search engine optimization individuals who work on different aspects of the website. Key performance indicator (KPI) elements in web development would be graphical user interface design, navigation, speed of loading, and search engine optimized content.
Graphical user interface design
A website should essentially reflect the underlying concept which defines the business and its processes. Formal themes go for legal, medical, business, and government websites, whereas advertising, entertainment, fine art or related websites can flaunt creative and casual tone.
Content in the website should have backlinks that lead the user to useful information. As users spend only a few minutes to browse web pages, you need to capture the attention within those couple of minutes. Cluttered arrangement can only increase the frustration for the user.
The nimbler the website enhanced will be the user experience. You need to have lighter images, accurate codes, crisper content, and well-defined navigation for the website to function faster.
Search engine optimized content
A website with targeted content that addresses the user requirement and presents the firm’s products and services effectively increases chances of appearing in search. Also, the content should be strong in grammar and ideation which grips the reader’s attention.
Once the website is tested for those elements, other web analytics come into the picture. But prior to that, web spiders need to crawl on your site and index the elements in it. So you can work with analytics after your website starts performing fetching organic results.
Also Read: How content marketing builds your business
Web analytics reveal details regarding hits, page views, bounce rates, page view duration, click paths, clicks, etc. The pages a user visits, time spent on pages, buttons clicked, sequence of page views, all say something about the website. It exposes the areas where your website struggles to deliver the intended results.
Responsive web designing
The way your website is accessed via different mobile devices tells volumes about user experience. Websites optimized for easy viewing enhance user experience resulting in more subscriptions and conversions.
Key performance indicator enables businesses eliminate loopholes in the website and ensure the best experience for the customers.
Also Look: Responsive web design Guidelines for Devices