Tag Archives: Best Professional SEO services India

How to use Google Trends for SEO in 2016

Search engine optimization (SEO) has been the top priority of digital marketers since long time due to the immense opportunities available for conversions. Google Trends is an excellent tool to get the most of SEO in 2016. Allowing the users a detailed access to what is trending online can open up unlimited possibilities.

Google Trends features

In this blog we will explore the features of Google Trends and the way SEO professionals can exploit them to their advantage.

  • Explore

Google Trends allows users to search topics based on options such as Worldwide (country specific), 2008-present (time specific), All Categories (topics such as People & Society, Arts & Entertainment, Autos & Vehicles, etc.), and Search options (Web, Image, News, Google Shopping, YouTube). Option to view graphs on various topics is a great way to get an estimate of people’s interests.

  • Trending Searches

Details on trending/rising topics, and number of searches based on time and country enable individuals and businesses having varied interests such as politics, sports, business, etc., get the pulse of the latest happenings. With easily accessible trending news along with other metrics based on region may prove to be an effective tool to channelize social media strategies.

  • Trending on YouTube

This feature in Google Trends fetches trending YouTube videos revealing their local and global views; safety filter option gives safe and uninterrupted access to top videos. Clean interface makes it easier to cover all updates based on days. Considering search engines have affinity for only trending topics, absence of other filtering options can be given an exception. But in case a user wants to search videos based on topics over a stretch of time this may come as a shortcoming.

  • Top Charts

Go to the Google Trends Top Charts and you will find the top search topics 2008 onwards, based on countries. Social media and ecommerce sites which bank on trending topics are sure to make the most of it.

How Google Trends differ from others

Many sites such as Yahoo and Twitter show trending news, but what makes Google Trends different from them all? While Yahoo’s Trending Now leads to Yahoo respective search results, Twitter trending to trending hashtags, Google gives you something else! It creates graphs on trending searches such as “Deadpool,” fetches product queries, and enables you to compare topics.  It also gives away details such as region of interest and trending percentage, which can be of great help for marketers.

Keyword ranking

Keyword ranking is not the favorite criteria for Google this year as it is unreliable due to negative keywording. However, internet marketing professionals can make use of this Google Trends feature to concentrate on the keywords frequently searched by the users and improve their content.

Geo targeting

User queries along with location details and the amount of search reveal the demand for a particular product or service. Search marketers can use this feature to identify the demand and align their marketing strategies towards it.

Newsjacking potboilers

Hot searches option allows digital marketers to work on counter strategies to invite traffic to their blogs and articles. News jacking is the term used for such activities in which commonly talked topics are hijacked to yield newsjackers’ purpose.

Keeping tab on competitors

Using compare option in the Google Trends, the search marketers can monitor the customers’ interest about the competitors’ products. With no need to search for metrics elsewhere, you are better equipped to get a quick insight into your future strategy.

How to Promote Affiliate Products on Your Blog

Making money via internet has been the hot topic of discussion for some time, and promoting affiliate products through blogs is one such method. PPC, display, and banner ads, email marketing, blogs, and articles are some of the techniques used for the purpose. Some individuals and firms inspired by these concepts achieved great success, while others failed due to many obvious reasons.

In this blog we will explore ways for a successful promotion of affiliate products. But before stepping in to test the waters we need to know what is affiliate marketing.

Affiliate marketing

It is a technique where businesses reward the individuals whose online efforts bring conversions for them. Be it a well-designed landing page, review or coupon code post, how to article, email marketing blog, banners sidebar, or testimonial, affiliate marketing has helped people unlock fortune.

Here are some of the insights that will help you fine tune your promotion strategy and earn huge bucks via internet.

Review posts

Choose the product you like the most and write a review post about it. This helps you break the ice as a conversational tone will make people readily connect with you. By doing so you’ll be directly addressing the individuals’ looking for questions on the product.

Featured posts

You definitely want your blog post to offer something interesting. A featured post is one which appears when your blog posts are opened, making them directly visible to the readers. Options to activate this feature may be available in the publishing visibility settings.

Coupon code posts

When was the last time you used coupon code to get a discount on your movie ticket or product purchase? I bet it was recently, as these days’ businesses often use this technique to push products and clear stocks of the month. You can write affiliate blog posts offering the product along with its code, and making it irresistible for your readers.

Email lists

Sometimes they can work alone, sometimes they need blending for the right effect. Email auto responders help you connect better with your readers and notify them individually and wholly when a new blog or review comes up in your offering list. As the internet is flooded with many sources you’d not like your voice lost in strident noises of the crowd.


What kind of banners you allow on your blog page? Banners featuring similar products will only confuse the readers (e.g., Avast Antivirus and AVG Antivirus). You can choose banners of products with different features, or tools of a particular product niche, and encourage more click-through rates (CTR). If your content is about different products use Ad Rotate plug-in to let it automatically choose banners based on your products.

Testimonial power

Testimonials about a product, service, or content builds trust about the offering. Even when you share the content for free initially, remember that you are building a broader audience base that would follow your activities regularly.