Tag Archives: professional writing services

How content marketing builds your business

Content marketing may seem an entirely new concept in building businesses, as it was used in traditional businesses partially without recognition. The term holds true in both the ways – one about marketing the content and another using content to market a product or service. How do you achieve them both without having to go through pains of sales, marketing, financing, etc.?

Content marketing is not an alien topic, as all the aforementioned processes have to deal with content. Whether it is a hilarious video commercial or a quirky image in your inbox with uproarious tagline, the content exists. In other words, content is an integral part of building business.

Informative and promotional

Content marketing is different from copywriting. The former is about marketing your content or information that is either in the form of white paper, blog, article, report, etc. The latter is about promoting that content or information through business emails and effective call to action strategies.

Cake with icing or without

Web content writing is similar to preparing a cake and topping it with icing. Useful content is like a cake for which customers visit your site; delicious cakes sell more, stale ones push them away. If your cake has icing over it and tasty tidbits that ring bells in the minds, you ensure that they come back for more.

Bitter pills or tasty cookies

What would you prefer – a bitter medicine that shakes you all up or an equally potent and tasty cookie that coerces you into following a strict medical regimen and treats you too? Merely capturing the interest without providing useful information creates entertainment not conversions. Customers want easy solutions to solve problems, not highly technical content that leaves them puzzled.

Selling without sounding like a salesman

Search engine optimized – SEO friendly content sells without seeming as a hardcore sales tactic. Content effectiveness is about reaching as many individuals with a single piece of information, and not of testing your verbal strategy on every individual. When it comes to digital content marketing you have only once chance to create million impressions; you either win it or lose.

Doors missing

Providing required information and keeping the readers interested, but missing on leading the customer to the doors of conversion will only confuse them. Include a clear and effective call to action line at the bottom of your mail to make your efforts fruitful.

Harness social media horses

Social media is way too powerful means to reach out to the world. Leaving them astray will not take you anywhere; harness them to chariot using content marketing strategy and lead towards your goal. Speak to your horse (social media – Facebook, Twitter, Tumblr) in the language it understands, as every horse is different and takes you to a different world or target audience. Communicate regularly with customers and build better relations.

Testimonials speak when you don’t

Sharing your content freely with some readers in exchange for their testimonials creates a seal of approval for your works. If you get more positive comments, you are just an inch away from the goldmine of customers.


How to write contagious content for a website

Web content writing is a challenge as it involves pulling all strings together to help the reader and the search engine connects with the message. The intention here is to reach millions through digital content marketing of which content is an inseparable element. But achieving that involves taking care of elements that operate content marketing Pandora box.

Here are some discussions that put light on those interesting elements.

So How to write contagious content for a website?

Know the topic before you speak

Before writing a website content be ready to invest time and efforts to understand its purpose. Knowing “why” helps you effectively convey your ideas to the reader; after all writing is about words and what story those words tell! A good story is one which captures every detail of your thoughts in a few meaningful words, and adds quality to your site.

A wordy, jargon, or keyword-stuffed content (content optimization) targeted to achieve search engine traffic but contributes nothing for the users is against content marketing best practices and sure to end up in search engine blackhole. So if you have finished writing the content just ask yourself whether it answers the users’ questions.

Spend time plotting ideas

More time spent for content marketing plan means less time for implementing content marketing strategies. But remember it’s not just the amount of time that counts, but what you achieve in that time. Trying to figure out the purpose during the course of writing or after will give you unintended results. Planning your content in advance will give your ideas a proper direction.

Weave stories to convey message

Everything in a story format conveys the message better. A good story keeps the visitor interested and inquisitive to know more. If the story is not interesting or lacks information searched by the user it cannot hold the user even for a second.

Answer questions

A good write-up mysteriously untangles the answers for its readers. In fact it does more than that, leaving them with surprising questions which push them to explore deeper into the topic and broaden their understanding of the subject.

Every part of story counts

Attention span of an online reader is small; few minutes is all it takes to measure your content effectiveness. A captivating headline, subheadings, initial lines of a paragraph should pack your punches. Unless you are extremely good at telling stories an inverted pyramid should guide you where to concentrate.

Visuals speak better

Which one immediately captures your interest – words or visuals? You may definitely agree that words create worlds only in novels; it is the visual element that immediately sparks interests. So always remember to include images or videos that speak about your content in a more interesting way.

These elements are not comprehensive and may include many other details. If you find conveying ideas is an uphill task professional writing services can help you achieve all these for your website.