Effective social media campaign is a heady mix involving social media and marketing basics, and tricks. Social media experts know how to prepare that perfect potion in proper quantity inspires millions and drives viral reactions. Social media and marketing are the most talked subjects, but we will know more about the tricky part of using tags such as “#” and “@”.
Social media optimization networks such as Twitter and Instagram introduced these smart tools to leverage expressions. Posting contents through these channels is a challenge as you need to pack a punch in your social media marketing strategies within 140 characters for Twitter, 500 for Tumblr, etc. Wordy language is out of the consideration and delivers nothing useful.
The good news is you can use tags such as # and @ to reach more people, in fact specific audience if composed properly. Here are some tricks that help your campaigns fire on all cylinders and reach more people, breaking all barriers.
When to use @
Using handle “@” to address someone in your Tweet is called “mentions”, which notifies that person about your message. The message thus sent is not a perfect secret, as it can be seen by those who are following both of you.
Everyone including recipient
Be careful about including a dot “.”, any character, or emoji prior to @ in your twitter handle as the tweet lands up in the feeds of your followers, the recipient, and those who follow you both.
If you want to limit your tweet to the intended person and those who have both of you in their circle use @ followed by their twitter handle.
Check handle before pushing
Each Twitter handle represents the ID of a particular user. Make sure you are communicating with the right person by verifying their original Twitter handle, as merely typing the name fetches you the ID of someone else having similar handle. As this one “@Queen_UK” which claims to be from Elizabeth II herself, but is just a parody!
You can also tag multiple individuals, but if the message can be covered within the limits. Use the handle “@” in social media networks such as Twitter for tagging your recipients, in Facebook to highlight on the interesting news to notify your friends.
When # applies
Use # (hash) symbol to tag topics which you want to share with everyone, or those who are interested in it and like to comment. Most commonly these are used effectively by news channels, TV shows, Twitter trends to let people catch up with the latest and sensational things happening around the world.
The hash tag is used in social media networks such as Instagram, Tumblr, Twitter, and also Facebook. But in the case of Facebook you can use it to search for trending topics available through sources such as Instagram, which can be of great help in monetization.
Social media is a powerful tool for both personal and business communications. Tweeting to let your friends and followers know about interesting happenings or experiences is common these days. Using these tags help increase the reach of your target audience and trigger social engagement. How effectively you use them determines the success of your social media strategy.
Social media marketing strategy services provided by SMO services companies in India and around the world are smart ways to drive your business machine and touch more people.